SCREEN LAB at uc berkeley
SCREEN LAB AT BERKELEY is a cutting-edge educational and public program produced by Screen in partnership with the Graduate School of Journalism at the University of California Berkeley.
1st session - May 29-June 2, 2018
2nd session - September 2018, dates TBC
VENUE UC Berkeley, California
Screen Lab Berkeley is a 3-month training and mentorship program for cross platform documentary and hybrid projects.
The Berkeley Lab will focus thematically on the current issues in the United States - policies, identity, race, representation, immigration, gender, extreme poverty, post-industrial cities, incarceration, climate change and more.
The participants exploring these topics will collaborate with the Lab expert team, as well as with guest curators, creative technologists, impact producers to deliver their projects in the form of installations, live performances, interactive stories, podcasts or other platforms that best fit the story.
Screen Lab is an extracurricular activity of the Graduate School of Journalism. Together with the school we will be working towards achieving the following goals:
- Engage in a public conversation about new media innovation;
- Contribute to systemic change in the journalism industry through exposing the students to the most daring projects being produced by practicing visual journalists today.
The Lab consists of two 5 day sessions with 3 months of project work in between, supported by online interim sessions and follow-up.
The 1st session is focused on production challenges, outlining cross platform opportunities and specifics of interdisciplinary collaborations.
We will provide the participants with introductory material on developing projects in multiple formats (video, interactive, web, books, installation etc), diverse markets (film, broadcasting & art), as well as funding opportunities and implementation.
During the session all participants present their projects and together we identify their needs and challenges, such as:
- What kind of funding and budgeting does my project need?
- Where can I find this type of support?
- Who should I collaborate with on the production of my project?
3 out of the 5 days are structured by splitting into groups to work on specific tasks: picture editing, video editing, writing, budgeting, designing or prototyping towards exhibitions or interactive products. Upon conclusion of the first session, we give participants their individual production plans outlining what they will be working on during the interim period between the sessions (shooting, editing, developing the prototype for a book dummy, exhibition plan or website) under our supervision to finalize and present at the 2nd session.
Between the sessions we offer one-on-one online sessions with the experts and overall mentorship by Screen team.
The 2nd session is dedicated to packaging projects for either pitching or distribution, depending on the stage they are in. We will look into distribution paths and channels ranging from editorial, broadcasting and film markets, to public spaces and global issues campaigns, introducing, in particular, a transmedia approach to complex narratives. We will look at how to best distribute each project and get it in front of the audience. The Lab will host field trips to sound and video production labs, galleries and museums, incubators exploring the intersection of storytelling and technology.
CONCLUSION AND DISTRIBUTION OF PARTICIPATING PROJECTS
The Lab will culminate in a pitching panel for the participants to present their projects to potential commissioners and buyers - experts in film, broadcasting, digital media, theatre, publishing and art markets.
After the Lab is concluded Screen members will make their best effort to help place, license, screen or exhibit the work. In our everyday practice we aggregate, curate and pitch projects to media and art clients. We aim to take at least one project from the Lab onto full-time production.
Networking and sharing contacts is a natural component of the Lab. We will happily direct participants to other productions, designers, editors etc.
The Lab will conclude with a day of public programming at UC Berkeley in September 2018.
Featured speakers will include award-winning visual storytellers - photographers, filmmakers, computational artists and advocates. The panels will focus on interactive and immersive storytelling, experimental documentary work as fine art, video distribution, image & sound editing for art & installation projects, digital publishing and performing the news.
The event is co-presented by Screen, UC Berkeley and Vantage, our industry media partner.
LAB EXPERTS TEAM
The Lab will be led by award-winning stills and film editors, curators, designers, interactive and media producers:
Guillermo Brotons, art director, graphic and web designer, Spain-USA
Bjarke Calvin, interactive producer and media entrepreneur, Denmark
Liza Faktor, transmedia producer and curator, USA
Adrian Kelterborn, multimedia producer, film director and editor, Switzerland
Shane Myrbeck, sound artist and engineer, electronic composer, USA
Amber Terranova, photo director and educator, USA
We will extend invites to additional guest speakers such as creative technologists, digital video strategists, film programmers and curators, depending on the content of the participants’ projects.
WHO SHOULD APPLY?
Screen Lab Berkeley is open to practicing visual storytellers (photojournalists, videographers, visual artists, producers and filmmakers) with projects in development or production stage who are looking to incorporate innovative methods to complete and distribute them.
We are seeking narratives specifically dealing with or related to the issues in the United States. Projects with transmedia potential (could be produced across multiple platforms) will be given a priority.
We will consider applications from teams of two collaborators working on the same project.
APPLICATION PROCESS & FEES
Registration is open April 2nd through May 15th, 2018.
To apply, please, email us with an inquiry that includes a short description of the project you intend to work on and 1-2 links to visuals. Once we confirm that you meet the above stated application criteria we will provide you with a link to complete a full registration form.
TUITION FEE $2,500 for both sessions.
Payment required upon registration.
The number of participating projects is limited to 15, so we encourage you to apply early. Places will be allocated on a first come, first served basis.
Participants are responsible for their own transportation and accommodation costs.
Liza Faktor is a transmedia producer, curator and co-founder of Screen. She started her career in advertising before transitioning to journalism and long-form visual storytelling. She was the founding director of the Objective Reality Foundation, and the co-founder of Agency.Photographer.ru.
Liza has produced award-winning installations, short films and multi-platform projects including The Northern Pass by Dominic Bracco (2017), Flint is a Place by Zackary Canepari (2016-2017, IDFA official selection), and Streaming Nation by Alexey Layfurov (2014, IDFA official selection). She curated over twenty exhibitions including the Surveillance series (Dubai, 2015, NY, 2014), Stories of Life: the best of multimedia journalism (Moscow, 2013), PhotoQuai Biennale (Paris, 2013, 2015), and Projections of Reality (Washington, DC, Moscow, 2010). Her programming for exhibitions and festivals has been featured in the US, Mexico, the UK, France, the Netherlands, Brazil, Spain, UAE, Romania and Russia.
Liza works with visual storytellers to develop, produce and deliver complex narratives. She is especially interested in supporting narratives and visual language that are different from what already exists in the well-defined art, film and broadcasting contexts. She has consulted clients and institutions such as Ogilvy, the Royal Shakespeare Company, UNICEF, World Press Photo Foundation, Open Society Foundations, and the Pulitzer Center for Crisis Reporting.
She was awarded Howard Chapnick grant for advancement of photojournalism twice (2002, 2016) and has served on juries worldwide including the 2014 World Press Photo Multimedia Contest and the 2017 World Press Photo Digital Storytelling Contest. She is a contributing editor at Vantage.
The New Visual Documentary, for MIT DocuBase
Transjournalism, for Vantage
What I Know About Cross-platform Storytelling, interview for Magnum Photos
Guillermo Brotons is a creative director and graphic designer. For the last 4 years he has been working at digital agency AREA 17, shaping product and brand strategies, and leading teams working on digital products and visual identity design systems. His key engagements with AREA 17 include Apple, NY Media Center, High Line Hotel, IBM, Arré, Roto, NYRR and Intersection.
To his strategic vision, Guillermo brings his extensive interdisciplinary design background, including branding, digital products, print design and environmental graphics. Guillermo studied graphic design at Eina School in his hometown of Barcelona and holds an MA in Graphic Design from the London College of Communication. He was awarded a Fabrica Fellowship from the Benetton Group’s communications research center in Treviso, Italy.
Guillermo is passionate about visual art and is taking every opportunity to be involved in artist’s projects, having worked with James Mollison, Piero Martinello, Laia Abril, Mike Depasquale, Cristina de Middel, Phil Toledano and Zackary Canepari.
Guillermo’s work has been recognized by Webby Awards, Laus Awards and Chaumont graphic design festival and has been published internationally in Green Patriot Posters, Basic Identity, Vivid!, Form:Book & Promotion, Select K, Idpure magazine and IdN magazine.
Design and identity for Flint is a place, a cross platform episodic documentary series by Zackary Canepari, produced by Screen, Webby Award Nominee 2018
Website design for Excessocenus, the Greenpeace Photo Award 2016. Project by Cristina de Middel and Bruno Morais
Website design for Magnum Nominee Cristina De Middel, Webby Award Nominee 2016
Bjarke Calvin is a multimedia producer, media entrepreneur and an advocate for groundbreaking technology in visual storytelling. He was the founder of Storyplanet and is now the Founder and CEO of Duckling, developing online tools for creating engaging multimedia content.
He was previously a co-founding producer of Magnum in Motion. He is the producer of several award winning online documentaries. Bjarke has written and lectured about digital storytelling at Harvard, MIT, SXSW and TED.
Adrian Kelterborn is a multimedia producer, director and editor. He is a founder of Prismago multimedia productions in Basel, Switzerland. He offers full multimedia experiences for companies and NGOs in the form of concept, direction or cut. Before founding Prismago, Kelterborn was the lead producer of Magnum in Motion, the multimedia lab of the legendary photographic agency Magnum Photos in New York City, where starting in 2007 he had worked closely with the world’s best photographers and produced over a 100 multimedia essays, including Access to Life, Hungry in America for clients such as Bob Dylan and the UN. He has collaborated with Screen on a number of installation projects including Streaming Nation and Libyan Sugar.
Adrian received a Bachelor of Arts in film from the ZHDK in Zurich and has conducted multimedia workshops at international art schools in Berlin, New York City and Shanghai.
Shane A. Myrbeck is a sound artist, composer and acoustician living in Oakland. Shane’s work explores the visceral and immersive nature of sound through spatial audio display and architectural form, and he engages its uncanny ability to transform and direct experience. Many of Shane’s pieces involve bespoke multichannel audio systems and software. His work has been performed and exhibited internationally, and residencies include Montalvo Arts Center, San Francisco’s Exploratorium and NASA’s Jet Propulsion Laboratory. Shane is on the board of SF’s Soundwave biennial and also an Associate at Arup, where he is a project design lead and head of the SF SoundLab, an immersive sound studio used for composition and acoustic simulation.
Amber Terranova is a photo editor and educator. She is an Executive Producer at Screen and a BFA faculty member at The School of Visual Arts. She has worked as a photo editor at People Magazine, Time Home Entertainment, The New Yorker, Photo District News, New York Magazine and Outside magazine and was an editor for Photo District News/PDN. In 2013 Amber was the interim Director at the Bilder Nordic School of Photography. In 2016 Amber worked as the Director of Photography on a project for Shinola, commissioning photographers and art directing branded content editorial features.
She has taught photography workshops in the US, Europe, Asia and has judged international photo competitions, including the Kuala Lumpur Photo Awards, Review Santa Fe, Photolucida’s Critical Mass, International Photography Awards, Fotovisura, and the Tierney Fellowship, among others. Amber is an advisory council board member for CENTER, a non-profit that honors, supports, and provides opportunities to gifted and committed photographers.